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Website branding: How to choose the right website colours for your property

When it comes to designing a hotel website, the best tech solutions offer ready-made templates that can be set up in a couple of clicks. However, you’ll still need to decide on one essential element: your website colour scheme. Read on to learn how colour psychology affects your brand image.

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How to increase guest satisfaction through guest personalisation

No two guests are the same. The expectations of business travellers, families or groups of friends are vastly different: from noise levels and internet requirements, to activities and desired amenities. What’s more, guests are expecting hotel rooms to feel like home – and their stays to feel personalised. In fact, 86% of consumers say personalisation plays a role in their decision to make a purchase. So how can you personalise the guest experience more at your property?

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Check out our 6 tips for using Google My Business to increase your traffic – and your revenue

If you have a business – and your business has a website – then Google always needs to be on your radar. It’s the key to getting people to visit (and book) on your site – and armed with a few key tips, you can get the most out of your online presence. Ultimately, these are the kind of actions that make the difference between guests making a booking and simply never knowing you existed.

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4 reasons why you only need one property website

In the online hotel business, having more of something usually leads to success. Bookings, guests, market share – you can’t have enough of those. There’s one exception though. Property websites. In this post, we explain why having multiple websites only leads to more work, more costs and more confusion among potential guests.

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Optimise your hotel website to win more mobile bookings

The number of mobile bookings has increased by 1,700% in just four years, with 40% of people now reserving their accommodation from the comfort of their smartphone. Whether you’re a cosy B&B in the countryside or a stylish apartment in the city centre, winning more mobile bookings is now crucial for anyone in the hospitality industry.

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