No two guests are the same. The expectations of business travellers, families or groups of friends are vastly different: from noise levels and internet requirements, to activities and desired amenities. What’s more, guests are expecting hotel rooms to feel like home – and their stays to feel personalised. In fact, 86% of consumers say personalisation plays a role in their decision to make a purchase. So how can you personalise the guest experience more at your property?
"How to increase guest satisfaction through guest personalisation"Continue reading
Setting your business up online is as important today as listing your phone number in the Yellow Pages was in the past. If you don’t have a website, you simply won’t exist in the eyes of thousands of potential customers.
"3 reasons you don’t have a property website"Continue reading
In the online hotel business, having more of something usually leads to success. Bookings, guests, market share – you can’t have enough of those. There’s one exception though. Property websites. In this post, we explain why having multiple websites only leads to more work, more costs and more confusion among potential guests.
"4 reasons why you only need one property website"Continue reading
The number of mobile bookings has increased by 1,700% in just four years, with 40% of people now reserving their accommodation from the comfort of their smartphone. Whether you’re a cosy B&B in the countryside or a stylish apartment in the city centre, winning more mobile bookings is now crucial for anyone in the hospitality industry.
"Optimise your hotel website to win more mobile bookings"Continue reading
"How to attract more millennials to your property"Continue reading
"4 ways to get more business bookings"Continue reading
Family travel is on the rise. Between 2014 and 2017, Google searches for family vacations grew three times faster than other searches in the travel sphere. As part of our series on guest segmentation, we take a look at ways you can appeal to all kinds of families in order to secure more of their reservations.
"4 ways to attract more families to your property"Continue reading
In the hospitality industry, having your own custom domain is a massive advantage. It allows you to get your name out there, share important information with your guests, and, most importantly, get direct bookings. But it’s no good having a website if nobody can find it. Unfortunately, that’s what happens to a lot of property websites – they’re out there but they just don’t get the visitors. And in many cases, it’s down to one simple thing: their domain name.
"Custom domains: one reason your website isn’t getting as many visits as you’d like"Continue reading