"9 tips for revenue management in 2019"Continue reading
"New year, new hotel tech: what to look for in 2019"Continue reading
"7 ways to monitor your competition"Continue reading
Segmentation has been a buzzword in the hotel industry for quite some time now. But what exactly is it, and how can you use it to your advantage? In this series, we’ll explore market segmentation and suggest how your property can attract families
, appeal to business travellers
and get more bookings from millennials.
“Introducing segmentation: your first step towards marketing mastery”Continue reading
Conversion. RevPAR. GOPPAR. If you’re still getting to grips with promoting your property online, the number of technical-sounding terms can be off-putting.
“11 hotel revenue management terms explained”Continue reading
Whether you run a high-end hotel, a budget apartment or something in between, sooner or later you’ll need to decide on a pricing strategy.
How much should you charge for your rooms? When should you vary those rates, by how much – and for which guests?
“Pricing strategy basics to make the most of every hotel booking”Continue reading
January is a time for New Year’s resolutions. We’ve put together a list of simple pledges all hoteliers should be making for the new year, touching areas such as marketing strategy and web content.
“New year’s resolutions for hoteliers”Continue reading