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7 ways to monitor your competition

It’s always good to keep an eye on your competition. When you discover where their weaknesses lie, you find gaps in the market where your business can succeed. But there’s more to monitoring the competition than checking their Twitter feed every so often. From comparing pricing strategies to setting up Google alerts, there are a number of smart ways to keep track of your competitors – and give your business a head start.

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Introducing segmentation: your first step towards marketing mastery

Segmentation has been a buzzword in the hotel industry for quite some time now. But what exactly is it, and how can you use it to your advantage? In this series, we’ll explore market segmentation and suggest how your property can attract familiesappeal to business travellers and get more bookings from millennials. “Introducing segmentation: your first step towards marketing mastery”Continue reading
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