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Introducing segmentation: your first step towards marketing mastery

Segmentation has been a buzzword in the hotel industry for quite some time now. But what exactly is it, and how can you use it to your advantage? In this series, we’ll explore market segmentation and suggest how your property can attract familiesappeal to business travellers and get more bookings from millennials.

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11 hotel revenue management terms explained

Conversion. RevPAR. GOPPAR. If you’re still getting to grips with promoting your property online, the number of technical-sounding terms can be off-putting.

But it doesn’t need to be that way. Understanding how to refer to these business concepts will help you master the art of hotel revenue management – and increase your profits.

In this article, we’ll explain some of the most common revenue management terms, and how they apply to your business.

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