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11 hotel revenue management terms explained

Conversion. RevPAR. GOPPAR. If you’re still getting to grips with promoting your property online, the number of technical-sounding terms can be off-putting.

But it doesn’t need to be that way. Understanding how to refer to these business concepts will help you master the art of hotel revenue management – and increase your profits.

In this article, we’ll explain some of the most common revenue management terms, and how they apply to your business.

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