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4 reasons why you only need one property website

In the online hotel business, having more of something usually leads to success. Bookings, guests, market share – you can’t have enough of those. There’s one exception though. Property websites. In this post, we explain why having multiple websites only leads to more work, more costs and more confusion among potential guests.

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20 ways your property can benefit from using social media

Recent research showed that over three billion people across the globe are now using social networks – not just to chat to family and friends, but to engage with brands and businesses too. So by getting your property on social media, you’ll be able to interact with more potential guests and word will spread quicker about your business.

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Introducing segmentation: your first step towards marketing mastery

Segmentation has been a buzzword in the hotel industry for quite some time now. But what exactly is it, and how can you use it to your advantage? In this series, we’ll explore market segmentation and suggest how your property can attract familiesappeal to business travellers and get more bookings from millennials.

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Custom domains: one reason your website isn’t getting as many visits as you’d like

In the hospitality industry, having your own website is a massive advantage. It allows you to get your name out there, share important information with your guests, and, most importantly, get direct bookings. But it’s no good having a website if nobody can find it. Unfortunately, that’s what happens to a lot of property websites – they’re out there but they just don’t get the visitors. And in many cases, it’s down to one simple thing: their domain name.

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