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15 tips on creating a hotel SEO strategy

Creating a hotel SEO strategy may seem daunting, but when you cut through the technical jargon, it’s relatively straightforward. Search engine optimisation is simply about using the right words, in the right places. It’s about structuring your website in a smart way, so potential guests can easily find and book your property. To get you started, we’ve compiled 15 tips on everything from keywords and links, to site speed and mobile optimisation.“15 tips on creating a hotel SEO strategy”Continue reading
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How to increase guest satisfaction through guest personalisation

No two guests are the same. The expectations of business travellers, families or groups of friends are vastly different: from noise levels and internet requirements, to activities and desired amenities. What’s more, guests are expecting hotel rooms to feel like home – and their stays to feel personalised. In fact, 86% of consumers say personalisation plays a role in their decision to make a purchase. So how can you personalise the guest experience more at your property?

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Check out our 6 tips for using Google My Business to increase your traffic – and your revenue

If you have a business – and your business has a website – then Google always needs to be on your radar. It’s the key to getting people to visit (and book) on your site – and armed with a few key tips, you can get the most out of your online presence. Ultimately, these are the kind of actions that make the difference between guests making a booking and simply never knowing you existed. “Check out our 6 tips for using Google My Business to increase your traffic – and your revenue”Continue reading
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4 reasons why you only need one property website

In the online hotel business, having more of something usually leads to success. Bookings, guests, market share – you can’t have enough of those. There’s one exception though. Property websites. In this post, we explain why having multiple websites only leads to more work, more costs and more confusion among potential guests.

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