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How to increase guest satisfaction through guest personalisation

No two guests are the same. The expectations of business travellers, families or groups of friends are vastly different: from noise levels and internet requirements, to activities and desired amenities. What’s more, guests are expecting hotel rooms to feel like home – and their stays to feel personalised. In fact, 86% of consumers say personalisation plays a role in their decision to make a purchase. So how can you personalise the guest experience more at your property?

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Check out our 6 tips for using Google My Business to increase your traffic – and your revenue

If you have a business – and your business has a website – then Google always needs to be on your radar. It’s the key to getting people to visit (and book) on your site – and armed with a few key tips, you can get the most out of your online presence. Ultimately, these are the kind of actions that make the difference between guests making a booking and simply never knowing you existed. “Check out our 6 tips for using Google My Business to increase your traffic – and your revenue”Continue reading
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4 reasons why you only need one property website

In the online hotel business, having more of something usually leads to success. Bookings, guests, market share – you can’t have enough of those. There’s one exception though. Property websites. In this post, we explain why having multiple websites only leads to more work, more costs and more confusion among potential guests.

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Getting started with paid advertising: a property owner’s guide

Improving your online presence can take time. But it doesn’t have to. In this post, we look at how paid advertising strategies like PPC, display advertising and paid social media can instantly boost your visibility and help you maximise revenue. While search engine optimisation (SEO) is certainly a cost-effective way to slowly increase traffic to your hotel website, search engine marketing (SEM) can bring more immediate results. “Getting started with paid advertising: a property owner’s guide”Continue reading
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