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15 tips on creating a hotel SEO strategy

Creating a hotel SEO strategy may seem daunting, but when you cut through the technical jargon, it’s relatively straightforward. Search engine optimisation is simply about using the right words, in the right places. It’s about structuring your website in a smart way, so potential guests can easily find and book your property. To get you started, we’ve compiled 15 tips on everything from keywords and links, to site speed and mobile optimisation.“15 tips on creating a hotel SEO strategy”Continue reading
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Website branding: How to choose the right website colours for your property

When it comes to designing a hotel website, the best tech solutions offer ready-made templates that can be set up in a couple of clicks. However, you’ll still need to decide on one essential element: your website colour scheme. Read on to learn how colour psychology affects your brand image.

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4 reasons why you only need one property website

In the online hotel business, having more of something usually leads to success. Bookings, guests, market share – you can’t have enough of those. There’s one exception though. Property websites. In this post, we explain why having multiple websites only leads to more work, more costs and more confusion among potential guests.

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Getting started with paid advertising: a property owner’s guide

Improving your online presence can take time. But it doesn’t have to. In this post, we look at how paid advertising strategies like PPC, display advertising and paid social media can instantly boost your visibility and help you maximise revenue. While search engine optimisation (SEO) is certainly a cost-effective way to slowly increase traffic to your hotel website, search engine marketing (SEM) can bring more immediate results. “Getting started with paid advertising: a property owner’s guide”Continue reading
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20 ways your property can benefit from using social media

Recent research showed that over three billion people across the globe are now using social networks – not just to chat to family and friends, but to engage with brands and businesses too. So by getting your property on social media, you’ll be able to interact with more potential guests and word will spread quicker about your business.

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The art of upselling and cross-selling: how to increase hotel revenue and guest satisfaction

Upselling and cross-selling. To some ears they may sound like buzzwords, but in essence they’re about knowing your product and guests, and getting your timing right. In this blog post, we look at ways properties of all sizes can upsell and cross-sell in order to increase guest satisfaction and maximise hotel revenue. “The art of upselling and cross-selling: how to increase hotel revenue and guest satisfaction”Continue reading
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5 ways to use video on your hotel website

When it comes to your property website, it can be challenging to understand which hotel digital marketing trends are relevant and necessary to achieve success. How do you best represent your property online? How do you drive qualified traffic to your hotel website? Video content is an important recurring trend that will keep you relevant and make you more discoverable with guests. This post covers ways you can best engage with guests through video on your hotel website.

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