These days, search engines are the world’s source of information. If you’re looking for an answer to a question, there’s a good chance that rather than pulling an encyclopaedia off the shelf, you’ll simply type it into a search engine (Google, Yahoo, Yandex, etc).
It’s no different for your guests. That’s why a hotel SEO strategy is important for any property website. When people are looking for information about where to stay – whatever their specific search is – you want to make sure your property is picked up by the search engine and placed front and centre.
SEO and SEM are slightly different approaches – and each can work well for different properties at different stages of their development.
In this guide, you’ll find out the differences between an SEO strategy and an SEM strategy, and get an insight into which one will work best for you.