Travelers in peak season walking through a busy airport

Get prepared for peak season with 3 simple app solutions

Peak season can sometimes feel like a non-stop whirlwind of check-ins and check-outs. And with all those bookings come a host of requests and admin tasks that take up your time. Here are three tech solutions you can set up ahead of peak season to help you get the most from the busiest months of the year.

1. Cut down on admin with a messaging tool

When time is at a premium and guest requests are building up, a messaging tool can be your new best friend. Here are just a few things you can do with one:

  • Create customised auto-replies

    Customised auto-replies are a really useful time-saving feature for peak season. All you have to do is set up some pre-written answers to your most frequently asked questions – like “what is the Wi-Fi password?” or “what time is check-out?” – and the tool will send them on your behalf. This means you’ll cut down on the amount of messaging you need to do, and you won’t need to repeat yourself either.

  • Get all your messages in one place

    Some apps also enable you to view messages from several platforms in one place. This, combined with the auto-reply feature, will improve your response times – making a big difference to guests’ perceptions and overall satisfaction.

  • Communicate with your guests in their own language

    These days, messaging tools can even eliminate language barriers. If many of your guests speak another language, it’s worth choosing a tool with an auto-translate function. That way, you and your guests can communicate easily in your own languages, and you won’t have to spend precious time deciphering the messages yourself.

2. Set yourself up for more guest reviews

With a calendar full of bookings, you’ll want to get as many of your guests as possible to leave a review. Luckily, there are tools out there designed to help you get more reviews without having to chase up your guests individually. Guest review tools can help you:

  • Establish your own review collection process

Guest review tools allow you to customise when guests are asked for their feedback – during or after their stay. You can also collect feedback using targeted emails, text messages and questionnaires.

  • Survey guests in different languages

Answering a questionnaire can be particularly tricky if it’s not in your native language. Asking guests for feedback in their own language is an easy way to improve the number of responses you get – and a feature of many guest review tools.

  • Compile reviews from different platforms

Research shows that responding to reviews is really important for your reputation, and can actually help you get more bookings. Some apps will allow you to see and reply to your reviews in one place, so you can stay up to speed with your replies even during peak season.  

  • Promote your reputation

Review tools can also be used to promote your reviews across social media, Google and many other websites. Not only is this persuasive for guests looking to book, it can also remind existing guests to leave you their feedback.

3. Optimise your revenue by upselling

High-demand periods are good news for any accommodation property’s revenue stream, but there are a few things that can really give peak season an extra boost. You can use an upselling app to:

  • Promote upgrades and extras at just the right time

    Upselling is about encouraging guests to pay a little more for a room upgrade or buy additional services like breakfast or a spa package. Some upselling apps can send your guests special offer emails just when they’re most likely to read them – or even suggest additional services at check-in, if you aren’t around to do that.

  • Generate commission-free income

    By promoting your property’s additional services, you’ll be earning money that doesn’t affect the commission you pay to OTAs.

  • Create branded pre-arrival campaigns

    Upselling apps can send emails on your behalf, which you’re able to customise and add your own branding to. You can even target a specific segment of your audience –  for example, couples or families – with tailor-made messages for a better chance of success.

  • Attract even better guest reviews

    When your guests purchase upgrades or extras, the added value they’re getting will make for an even more comfortable, memorable experience at your property. This is less a feature of the apps themselves, and more a happy by-product of your pre-peak preparations.

By taking care of your messaging, guest reviews and upselling in advance, you can free yourself up to focus on what matters most this peak season – your guests.

You’ll find apps that do all of the above and more in our BookingSuite App Store.

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