Open post

11 hotel revenue management terms explained

Conversion. RevPAR. GOPPAR. If you’re still getting to grips with promoting your property online, the number of technical-sounding terms can be off-putting.

But it doesn’t need to be that way. Understanding how to refer to these business concepts will help you master the art of hotel revenue management – and increase your profits.

In this article, we’ll explain some of the most common revenue management terms, and how they apply to your business.

"11 hotel revenue management terms explained"Continue reading

Open post Video for hotel websites

5 ways to use video on your hotel website

When it comes to your property website, it can be challenging to understand which hotel digital marketing trends are relevant and necessary to achieve success. How do you best represent your property online? How do you drive qualified traffic to your hotel website? Video content is an important recurring trend that will keep you relevant and make you more discoverable with guests. This post covers ways you can best engage with guests through video.

"5 ways to use video on your hotel website"Continue reading

Open post

8 reasons your property website needs a hotel booking engine

Gone are the days when most guests called the hotel front desk to reserve their stay. Now, nearly all phases of travel planning happen online – from researching accommodation to the moment of booking.

OTAs play a fundamental role in this: they’re where most travellers will go to see their options and make a reservation. But your property website can also be a major source of revenue.

"8 reasons your property website needs a hotel booking engine"Continue reading

Open post

Now is the time to invest in your online security

From cars to mobile phones, technology has made our lives easier in so many ways. But inevitably, a new world means a new set of dangers. One of these is cybercrime. And as someone involved in online transactions, this is something you’ll need to be smart about. In this article, we’ll explain what an SSL certificate is, why it’ll help your business – and why you need to get one soon.

"Now is the time to invest in your online security"Continue reading

Scroll to top