Optimise your hotel website to win more mobile bookings

The number of mobile bookings has increased by 1,700% in just four years, with 40% of people now reserving their accommodation from the comfort of their smartphone. Whether you’re a cosy B&B in the countryside or a stylish apartment in the city centre, winning more mobile bookings is now crucial for anyone in the hospitality industry.

Simplify your mobile site

To keep potential guests on your page, your website should be easy to read and goal orientated. If users have to zoom in and out too much, scroll excessively or can’t find links – you’re likely to lose them on the booking journey.

Here are five easy ways you can simplify your mobile booking process:

1. Limit the number of fields to fill out

Forms with fewer fields have a 65% higher conversion rate on mobile. That’s because limiting how much guests have to write saves them time and they arrive quicker at the final booking stage.

2. Make your call to action easy to spot

A call to action (CTA) is an instruction designed to get an immediate response. For example, ‘Book Now’ has been proven effective for winning mobile bookings. Websites with a call to action have a 124% higher conversion rate than ones that don’t. Position your call to action in an obvious clickable box near the booking value and keep the wording concise and clear.

3. Allow guests to complete the booking in fewer clicks

Guests are 14% more likely to complete the booking if there are fewer than 4.6 clicks to reserve their stay. As mentioned earlier, when guests arrive at the booking page quickly, it’s more likely they’ll complete the reservation.

4. Make it easy to change check-in dates

It pays to be flexible. Websites where you can easily change the reservation dates before you complete the booking have a 170% higher conversion rate than ones that don’t.

5. Format your website for mobile

Property websites only made for desktop don’t allow for a seamless mobile experience – and not having a mobile-friendly site can cost you bookings. In fact, guests are 22% more likely to complete their booking if they land on a website designed for mobile. That’s because mobile-friendly sites are easier to navigate as the content fills the screen correctly.

Shorten page loading times

Research shows that 40% of consumers will leave a site if it takes more than three seconds to load. Having images in the wrong format or just too many images can cause your website to load slower than it should. If this is the case, reducing the amount of images on your mobile site and keeping the content succinct should speed up load time – which will encourage users to complete the booking process.

More and more guests are booking accommodation on their mobile phones. That’s why it’s key for your business to invest time into improving its mobile site and tap into this growing market. If your mobile web design is simple, clear and responsive, users will be happy to book their stay with you via their smartphone and you’re likely to win more mobile bookings. Find out more about how you can do this with BookingSuite solutions.

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