Mobile phones have been around for decades, but now they’re faster and smarter than ever making them indispensable when it comes to organising our lives. It’s no different with travel: from planning and booking, to actually experiencing new places, mobile technology helps people access the information they need, when they need it.
In fact, 53% of travellers prefer to research and book accommodation on a mobile device – but only 25% of properties have a mobile-ready website or app. Do you?
We believe 2019 will be the year of the ‘connected trip’, where travellers will seek smoother, more seamless journeys and stays by using their smartphones even more – and they’ll expect hoteliers and accommodation owners to be similarly connected.
That’s why we’ve created an infographic that illustrates this move towards mobile, how it’s influencing both decision-making and guest expectations, and how it can increase your online bookings, reduce your workload and improve your guest reviews.
Here’s a short preview of the insights you can expect to get from ‘The modern mobile traveller’ infographic.
How mobile platforms influence decision making
In this age of connected travel, mobile devices are influencing each stage of the customer journey: 31% of travellers favour smartphones and tablets for seeking out travel inspiration, and 50% of guests use their device during a trip.
According to 65% of travellers, businesses that offer up a mobile-friendly website are more likely to receive their bookings. When it comes to using mobile apps, over 50% of travellers like to use them to search for accommodation, find the best deals and book last-minute trips.
But it doesn’t stop there – 37% of travellers use their mobile devices immediately after their trip, to share their experiences with friends and family on social media.
So, if your property has the right technology in place, you can reach more potential guests researching their trips, offer current guests exceptional service – and attract a whole new audience through the likes of Instagram and Facebook.
What in-stay mobile expectations do guests have?
With 76% of travellers considering their smartphone to be an essential travel companion, it’s no surprise that they expect the connected experience to continue during their stay at your property.
The most popular tasks that guests want to complete on their mobile phones include finding out information about activities in the local area (80%) and requesting additional room items such as towels and toiletries (76%).
What’s more, 70-72% of guests expect to be able to book a table, either at the hotel restaurant or a nearby neighbourhood restaurant, directly from their phones.
Your property can engage these tech-savvy guests with a mobile-optimised website full of relevant content, and guest messaging apps that help you react quickly to their in-stay requests.
If you want to see ‘The modern mobile traveller’ infographic in full, click on the button below.