Whatever the size of your property, securing more bookings and increasing revenue is the name of the game. And the good news is that there are lots of techniques you can use – right now, today – to boost your revenue and increase property bookings.
Here are our top tips for increasing property bookings.
1. Know who your guests are.
Selling to the right people at the right time is key to revenue management, so make sure to look at all your guest-related data.
2. Know your property’s strengths and unique selling points.
And be sure to communicate them clearly across all channels.
3. Encourage direct bookings by having a website that is easy to use.
That way you pay less commission, boost your online presence and get to tell your story through your own content.
4. Check your website’s loading time.
Online customers make quick buying decisions, so they want information fast. In fact, 40% of people abandon a website if it takes more than three seconds to load.
5. Make sure your website is mobile friendly.
In 2017, around 80% of last-minute bookings were made from a mobile device. If your site isn’t optimised, you’re missing out on potential bookings and revenue.
6. Ensure your website’s SSL certificate is up to date.
This will protect you and your guests from cybercrime, and boost your credibility as an online business.
7. Optimise your website for international travellers.
Online customers appreciate the comfort of making a booking in their own language and currency. The more people you can reach, the more potential guests you’ll attract.
8. Make sure your website has a custom domain.
Compared to sites with a generic domain name, a personalised website address can, on average, boost hotel bookings up to 18 times over (source: BookingSuite internal data).
9. Showcase your best selling points and increase bookings through great photography.
Properties with over 100 photos on their websites have a 238% bigger chance of increase property bookings.
10. Make sure your website is intuitive and easy to navigate.
Would-be guests are after a smooth experience that follows the traveller journey and encourages them to book at the right moment, with clearly suggested actions.
11. Start a blog.
Blogs can boost your ranking in Google search results and bring more visitors to your website. Writing more than 20 blog posts can increase website traffic by up to 30%.
12. Try using videos on your website.
This can give potential guests a clearer picture of your property thus increasing property bookings.
13. Use social media in your marketing strategy.
It’s a cost-effective way to improve your online presence, promote your brand identity and reach new potential guests.
14. Come up with and use a branded hashtag for your social media posts.
This can set you apart from competitors and encourage your followers to share your content or include your tag when they create their own content.
15. Encourage guests to leave a review.
16. Keep track of incoming guest reviews (and reply to all of them).
There are even ways you can turn negative reviews into positive business outcomes.
17. Understand your property’s booking window.
Be sure to understand how far in advance your guests tend to book. That way, you can plan and add your rates in good time and increase property bookings.
18. Know who your competitors are and what they’re offering.
This will help you find gaps in the market and identify opportunities to attract more guests and earn extra revenue.
19. Get strategic about rate planning
A dynamic revenue strategy where you continuously review and update your rates is the most effective way to increase your profit margins.
20. Keep up to date on local events and market trends.
This will help you keep your rates are optimised for periods of high demand.
21. Get to know your local tourism board.
Explore co-marketing initiatives and other forms of brand collaboration that can drive new business your way.
22. Use email marketing to increase guest loyalty and get repeat bookings.
A monthly newsletter is an easy way to promote specials, hotel improvements or local events.
23. Talk to other local businesses or event organisers, and see if they’re interested in partnering up with your property.
That way, both parties can promote each other and increase their revenue.
24. Do your best to provide an unforgettable guest experience.
Little touches like fresh flowers, cake for a special occasion, or a free upgrade will live long in the memory. Just taking time to give guests your personal tips can enhance your reputation.
25. Consider investing in tech solutions that save time, ease day-to-day workload and boost revenue.
A channel manager helps you manage your hotel reservations, update your availability across multiple platforms and prevent costly overbookings.
26. Improve your guests’ experience with guest messaging.
Messaging offers a quick and instant way of responding to special requests, sharing important information and managing expectations.
27. Tweak your website’s SEO.
This will help you to increase the number of potential guests who find – and book through – your site.
28. Review your property’s sustainability practices to make sure you appeal to the growing number of eco-conscious guests.
As many as 68% of travellers said they intended to stay in an environmentally friendly accommodation in 2018 (source: Booking.com internal data).
You don’t have to put all of these tips into practice to have success. Even if you just take on a few new ones, you should see a boost in revenue. And if you do manage to tick them all off, then you’ll be right at the top of your game.