From cars to smartphones, technology has become an indispensable part of our lives. Today’s innovations are tomorrow’s essentials – so it pays to be ahead of the curve. In fact, in a recent study, 60% of guests said they’d pay more to stay in a property with smart devices. Here are five smart technologies that will help modernise your property.
"5 ways to wow guests with technology"Continue reading
The number of mobile bookings has increased by 1,700% in just four years, with 40% of people now reserving their accommodation from the comfort of their smartphone. Whether you’re a cosy B&B in the countryside or a stylish apartment in the city centre, winning more mobile bookings is now crucial for anyone in the hospitality industry.
"Optimise your hotel website to win more mobile bookings"Continue reading
It’s crucial to keep track of all your reservations when running a property. And things can get complicated when you’re selling rooms on a number of different platforms. To avoid overbooking and increased workload, it’s key to implement a technology that syncs all your calendars together – and this is where iCal and channel managers come in. They’ll save you time, reduce the chance of errors being made, and ultimately allow you to run your property more efficiently.
"iCal or a channel manager: what’s best for your property?"Continue reading
It’s always good to keep an eye on your competition. When you discover where their weaknesses lie, you find gaps in the market where your business can succeed. But there’s more to monitoring the competition than checking their Twitter feed every so often. From comparing pricing strategies to setting up Google alerts, there are a number of smart ways to keep track of your competitors – and give your business a head start .
"7 ways to monitor your competition"Continue reading
"Getting started with paid advertising: a property owner’s guide"Continue reading
Recent research showed that over three billion people across the globe are now using social networks – not just to chat to family and friends, but to engage with brands and businesses too. So by getting your property on social media, you’ll be able to interact with more potential guests and word will spread quicker about your business.
"20 ways your property can benefit from using social media"Continue reading
"Understanding chatbots: 4 ways they can boost your business"Continue reading
Our series on guest segmentation has already shown how your property can attract families and appeal to business travellers. In this final post, we suggest ways you can get more bookings from millennial travellers: from social media to personalisation.
"How to attract more millennials to your property"Continue reading
"4 ways to get more business bookings"Continue reading
Family travel is on the rise. Between 2014 and 2017, Google searches for family vacations grew three times faster than other searches in the travel sphere. As part of our series on guest segmentation, we take a look at ways you can appeal to all kinds of families in order to secure more of their reservations.
"4 ways to attract more families to your property"Continue reading
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