Blog

Open post

Introducing segmentation: your first step towards marketing mastery

Segmentation has been a buzzword in the hotel industry for quite some time now. But what exactly is it, and how can you use it to your advantage? In this series, we’ll explore market segmentation and suggest how your property can attract familiesappeal to business travellers and get more bookings from millennials.

"Introducing segmentation: your first step towards marketing mastery"Continue reading

Open post Looking at virtual search bar

Custom domains: one reason your website isn’t getting as many visits as you’d like

In the hospitality industry, having your own website is a massive advantage. It allows you to get your name out there, share important information with your guests, and, most importantly, get direct bookings. But it’s no good having a website if nobody can find it. Unfortunately, that’s what happens to a lot of property websites – they’re out there but they just don’t get the visitors. And in many cases, it’s down to one simple thing: their domain name.

"Custom domains: one reason your website isn’t getting as many visits as you’d like"Continue reading

Open post

The art of upselling and cross-selling: how to increase hotel revenue and guest satisfaction

Upselling and cross-selling. To some ears they may sound like buzzwords, but in essence they’re about knowing your product and guests, and getting your timing right. In this blog post, we look at ways properties of all sizes can upsell and cross-sell in order to increase guest satisfaction and maximise hotel revenue.

"The art of upselling and cross-selling: how to increase hotel revenue and guest satisfaction"Continue reading

Open post

11 hotel revenue management terms explained

Conversion. RevPAR. GOPPAR. If you’re still getting to grips with promoting your property online, the number of technical-sounding terms can be off-putting.

But it doesn’t need to be that way. Understanding how to refer to these business concepts will help you master the art of hotel revenue management – and increase your profits.

In this article, we’ll explain some of the most common revenue management terms, and how they apply to your business.

"11 hotel revenue management terms explained"Continue reading

Scroll to top