Creating a hotel SEO strategy may seem daunting, but when you cut through the technical jargon, it’s relatively straightforward. Search engine optimisation is simply about using the right words, in the right places. It’s about structuring your website in a smart way, so potential guests can easily find and book your property. To get you started, we’ve compiled 15 tips on everything from keywords and links, to site speed and mobile optimisation.“15 tips on creating a hotel SEO strategy”Continue reading
Our current dependency on technology and how we make use of it in our daily lives impacts how people travel and the travel industry as a whole. Gloria Martinez, travel technology expert and EMEA Market Manager at Booking.com, has a background in travel technology within the hospitality industry. “How hoteliers can balance guest needs and business goals with hotel tech”Continue reading
Whether you run a high-end hotel, a budget apartment or something in between, sooner or later you’ll need to decide on a pricing strategy. How much should you charge for your rooms? When should you vary those rates, by how much – and for which guests?
“Pricing strategy basics to make the most of every hotel booking”Continue reading
Handling admin, managing guest expectations, taking care of finances. There’s no shortage of hotel challenges when you’re running a small independent business. While chains have money and marketing power, smaller properties struggle to find time to complete day-to-day tasks, let alone create personalised guest experiences. “6 hotel challenges for smaller properties (and technology that can help)”Continue reading
Asking your guests to fill out a survey can sometimes feel like nagging, but did you know that properties who ask for feedback actually do get more reviews? Not only this, but gathering guests’ opinions has been shown to leadto better scores and a reduction in extreme reviews on public forums like review sites. “What questions should you ask in your next guest survey?”Continue reading
Today’s travellers are more tech-savvy than ever. And what they’re looking for when they travel is a connected experience, starting from before they book to after they leave the destination.“4 ways to offer today’s guests a seamless travel experience”Continue reading
Cancellations and no-shows are some of the biggest pain points for property owners. When the unexpected happens, cancellations can’t be avoided, but the good news is there’s still plenty you can do to reduce the avoidable ones.
“12 simple ways to reduce avoidable cancellations”Continue reading
Through the use of social media platforms like Facebook, Twitter and Instagram you can capture the attention of your customers and build a connection with them. We know it’s not always easy to get inspired, which is why we put together four social media content ideas for your next post.
“Social media content ideas that will attract guests to your hotel”Continue reading
Technology is all around us. Nowadays, it’s fully integrated into how we live – and travel. But how does that affect the way people approach this process? How does travel technology affect guest expectations, and their experience?
“How travel technology has affected the way guests approach trips”Continue reading
From cars to smartphones, technology has become an indispensable part of our lives. Today’s innovations are tomorrow’s essentials – so it pays to be ahead of the curve. In fact, in a recent study, 60% of guests said they’d pay more to stay in a property with smart devices. Here are five smart technologies that will help modernise your property.
“Smart tech that will wow your guests”Continue reading
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