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How promotions and upsell advance your business

How promotions and upsell advance your business

Improve your guests’ experience with upsell, cross sell and promotions technology.


What you'll learn from this guide:

  • The difference between upselling and cross-selling
  • How the rise of personalisation empowers you to run smart promotions
  • What segmentation is and how to capitalise on it
  • Opportunities for upselling, cross-selling and promotions within the hospitality industry

Your guests are at the heart of your business. So it pays to offer the best possible service to them – and among other things, that means delighting them with little touches that make their experience that much better.

That could be an upgraded room, a relaxing spa treatment, tailored recommendations that fit with their taste, or simply a great meal at a local restaurant. This is where promotions, cross sells and upsells can enhance your guests’ stay with you. Every extra moment of delight for them means an extra few points when it comes to their final guest review – something that’s key to getting business in the future.

Recent studies suggest that as many as 61% of consumers would be open to spending more if an additional service complements or enhances their main purchase. So with over half of your customers already willing to spend a bit more for extra services or experiences, there’s a huge amount of scope for you to bump up your revenue per guest.

In this in-depth guide, we suggest how you can use promotions, cross sell and upsell to your advantage – and how technology can help you do this as effectively as possible.

Open post A woman smiles as she enters a hotel room that she used online check-in for

Simplify hotel check-in with smart online tools

Simplify hotel check-in with smart online tools

We look at online check-in technology, and how streamlining this small but important part of the guest journey can impact your business.


What you'll learn from this ebook:

  • Why hotel check-in is a key moment for your guests
  • What features online check-in technology can offer
  • How this technology can impact your own workload
  • How it can benefit your review score

A woman smiles as she enters a hotel room that she used online check-in for

Check-in is a critical moment for your guests. It’s when first impressions are formed – and it can set the tone for the whole stay. But what if you could eliminate all the paperwork and get your guest’s visit off to the perfect start?

Online check-in technology offers that and more. One of 2019’s top hotel technology trends, this tool can drastically reduce your workload, unclutter your reception and simplify administrative procedures – many of which you probably take for granted, but which can actually be trimmed down quite significantly.

With online check-in technology, your guests get most of the administrative work out of the way before they arrive, meaning that key first interaction can be more personal and less transactional. It also allows you to tailor your offer to their individual profile and tastes, via cross-sell experiences and personalised recommendations. All of which can add points onto your final review score.

In this ebook, we’ll look at how a small investment can simplify your day-to-day – and how it can benefit your guests’ entire experience of your property.

Open post A hotel owner managing the direct reservations he's receiving through online check in

What guests expect from online check-in, from airlines to hotels

Airlines have been enhancing the guest experience for years with online check-in. Travellers feel reassured in the knowledge that their personal information has been submitted securely, and their preferences have been noted by the airline. And crucially, that they don’t have to waste time later at the airport.

By using a familiar technology at your own hotel property, you can simplify the administrative part of your guests’ experience and raise customer satisfaction using online check-in tools.

"What guests expect from online check-in, from airlines to hotels"Continue reading

Open post Download this flyer about BookingSuite App Store to deliver an even better guest experience with hospitality apps.

How to find apps that help you – and your guests

How to find apps that help you – and your guests

BookingSuite’s App Store makes it easy for Booking.com accommodation partners to deliver an even better guest experience.

What you'll learn from this flyer:

  • how to research and compare apps side-by-side
  • using your Booking.com account to log in to new apps
  • how to drive sales of new products and services
  • how apps support a connected guest experience

Download this flyer about BookingSuite App Store to deliver an even better guest experience with hospitality apps.

Your guests rely on their smartphones to make very part of their trip easier. You can also use hospitality technology to help deliver the seamless stay guests expect – whether you have two rooms or 200.

But evaluating all of the solutions out there to find tools that work for you – and for your guests – can be hard and time-consuming.

That’s the value of the BookingSuite App Store.

BookingSuite App Store is a collection of hospitality solutions from trusted providers that we’ve selected, across a range of categories, including guest communications, online reputation management, and direct bookings.

We make it easy to discover, evaluate, and buy hand-picked hospitality solutions all from one place, showing only the apps most relevant to the property type, size and location.

We also save you time by automatically syncing your Booking.com data with your new app so you don’t have to enter information manually. Plus, all apps come with a free trial period and no long-term contracts.

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Global rollout of the new and improved BookingButton


BookingSuite is excited to announce the global rollout the new and improved BookingButton. All bookings that a property generates through their BookingButton are 100% commission free, come with instant confirmation and include 24/7 support from the Booking.com customer service team. BookingButton is an easy-to-use solution that enables properties of all sizes to capture more bookings across their online channels.

"Global rollout of the new and improved BookingButton"Continue reading

Open post Watch this video with travellers sharing their thoughts about balancing technology and travel to create the ultimate guest experience.

Hear from tech-enabled travellers

Hear from tech-enabled travellers

Listen to 30 travellers share their thoughts about balancing technology and travel.


What you’ll learn from this video:

  • Who tech-enabled travellers are in their own words
  • Why these tech-enabled travellers choose smaller properties
  • What role tech plays in their travel journey
  • What successful travel looks and feels like

For our exclusive report Understanding the tech-enabled traveller we talked with a group of 30 tech-enabled travellers to learn about the role of technology in their trips.

In this video, the travellers share their experiences, thoughts, and preferences – including what they expect from properties they stay at.

You’ll meet some of the travellers we talked with, and hear them discuss the balancing act between the efficiency of tech and the authenticity of travel.

The travellers we spoke to told us they aim to use their smartphones and other technology to help take the friction out of travelling - without removing the human touch.

Having access to technology as they explore lets them be more spontaneous.

They’ve become their own travel agents, yet they still value locals-only tips from their hosts.

It’s clear from listening to them in their own words that technology has transformed the way they travel, but it hasn't replaced their desire for authentic escapes and the human touch.

You take care of your guests. We’ll take care of the technology.

 

Over 350,000 other property professionals rely on BookingSuite tools to help market and manage their businesses.

Open post traveller sitting in the airport with his mobile phone in his hands waiting for his flight.

Understand the tech-enabled traveller

Understand the tech-enabled traveller

Learn about the role tech plays in travellers’ trips, and why the human touch still matters.


What you'll learn from this report:

  • Who today’s tech-enabled travellers are
  • Their motivations and needs
  • Their goals and expectations
  • How tech benefits them at different stages of the trip

A recent Booking.com survey showed that 47% of global travellers are looking to technology to help improve their travel experience.

We wanted to better understand tech-savvy travellers. So we sat down with a group of tech-enabled travellers to understand the role of technology in their trips.

We discovered a balancing act between the efficiency of tech and the authenticity of travel. The travellers we spoke to told us they aim to use their smartphones and other technology to help take the friction out of travelling - without removing the human touch.

Having access to technology as they explore lets them be more spontaneous. They’ve become their own travel agents, yet they still value locals-only tips from their hosts.

They are searching for a balance between being connected to tech – and how it makes travel easier – and connecting with the people and places around them.

Technology has transformed the way they travel, but it hasn't replaced the human touch.

Technology is a helper – not the hero – for the tech-enabled trip.

Open post Watch this video about App Store by BookingSuite to learn how hotel technology can help you create a connected guest experience.

Watch how our App Store works for you

Watch how our App Store works for you

BookingSuite’s App Store makes it easy for Booking.com accommodation partners to deliver an even better guest experience.

 

What you'll learn from this video:

  • how to research and compare apps side-by-side
  • setting up data sync with your Booking.com account
  • which apps fit best with your property type, size and location
  • how apps support a connected guest experience

Travellers today rely on technology like smartphones to make travelling easier than ever. Booking.com accommodation partners of all types and sizes can also use hospitality technology to help deliver the seamless stay guests expect.

In fact, 27% of the small and medium-sized hotels we surveyed are already using tech specifically designed to improve the guest experience.

But with thousands of different solution providers targetting different markets and property types, it can be tough to find and evaluate all of the options available to find tools that work for you – and for your guests.

That’s why we created the BookingSuite App Store. BookingSuite App Store is a collection of hospitality solutions from trusted providers that can help Booking.com accommodation partners remove some of the friction their guests experience.

Our App Store makes it easy to discover, evaluate, and buy hand-picked hospitality solutions all from one place. We make it even easier by showing only the apps most relevant to the property type, size and location.

All apps come with a free trial period and no long-term contracts. We also save you time by automatically syncing your Booking.com data with your new app so you don’t have to enter information manually.

You take care of your guests. We’ll take care of the technology.

 

Over 350,000 other property professionals rely on BookingSuite tools to help market and manage their businesses.

Open post Read about Zuzanna Nitecka and her success using hotel guest messaging technology from the App Store by BookingSuite.

How finding the right app reduced complaints

How finding the right app reduced complaints

Read how Zuzanna Nitecka of Santa Ana Apartamentos saves time – and slashed guest complaints – with a single app.

Zuzanna Nitecka

What you'll learn from this story:

  • how guest messaging can impact revenue
  • how the right app saves Zuzanna time
  • how guest messaging led to better guest reviews
  • how automating key messages impacts business

Managing multiple apartments in central Madrid means your days are always busy. That was certainly the case for Zuzanna Nitecka, the General Manager of Santa Ana Apartamentos.

She’s managed the property for four years, and during that time, she’s spent almost half her time sending emails to guests. Because the apartments’ reception isn’t open 24 hours, Zuzanna needed to ask guests for their arrival time – just so the property staff could plan their working day.

“I used to send 10,000 emails a day,” Zuzanna laughs. “But they always ended up in their spam folder.”

“A lot of guests came straight to the apartments without knowing important things,” Zuzanna says. Since the apartments don’t operate like a typical hotel, there’s a charge for arrivals after nine, and extra beds are limited. “We got a lot of complaints,” she explains.

With so many misunderstandings stemming directly from inefficiencies, Zuzanna had to find a solution. She had a look online, but the technology looked complicated, and she didn't have enough time to research it properly. But everything changed when she discovered App Store by BookingSuite, a collection of verified tech solutions for properties of all sizes.

Since Zuzanna was already using BookingSuite web and rate management products, she trusted the solutions she found there. “Just knowing it was a BookingSuite app store gave us confidence,” she explains.

In the App Store, she found technology solutions covering different areas of hospitality, from rate management to property websites and even guest messaging. “Many apps were promoted in a single place, explained with simple words and photos. It was easy to read and simple to understand,” explains Zuzanna.

Zuzanna quickly found an app that simplified communication with guests. She’d be able to automate the emails she was sending every day, as well as manage the information around guests’ arrival and departure.

One of the things that drew her to the guest messaging app was the free trial, a feature of all programs in the App Store. "The free trial helped me to assess the product to make an appropriate buying decision. I also wanted to see if it was easy to use and convenient for our way of working."

“We loved the free trial,” says Zuzanna. “To work out how to control it all, those days were really useful. If we didn’t like it, we could drop it. That gave us more confidence to try it.”

“The impact of the guest messaging app was massive. Now, all our confirmations reach the guests’ inboxes. 85% of my guests interact with us more than 2 times before they check-in,” she says.

“For the arrival times, the guests can fill in a form and we get it directly. That’s just amazing for us.”

Thanks to that extra flow of information through the app, misunderstandings have been virtually eliminated. “I can’t remember the last time someone complained about the charge for late arrivals, or about reception not being open 24 hours, or what kind of apartment they get.”

All these great guest experiences are now showing up in Santa Ana Apartamentos’ ratings. Since using the app, an amazing 99% of Zuzanna’s online reviews are positive (7 out of 10 or more).

Not only has the messaging app helped Zuzanna avoid guest complaints, but it’s also given her the chance to increase her revenue. “It can send an automatic email asking if they want early check-in or late check-out for an additional cost. Quite a few guests have taken it. So it’s helped us make money, too,” she explains.

But more than anything, technology has helped saved Zuzanna time – and a whole lot of stress. “We’re much calmer now thanks to the App Store by BookingSuite. We’ve got everything under control. It’s really important.”

“I’ve saved about half my time. It’s incredible,” Zuzanna explains. “Now I can pay more attention to prices, I have more time to look at promotions, taking better photos, maintenance. All the things I just couldn’t do before.”

“This technology was the missing piece in the improvement to our service.”

You take care of your guests. We’ll take care of the technology.

 

Zuzanna – and over 350,000 other property professionals – rely on BookingSuite

tools to help market and manage their businesses.


BookingSuite delivers easy-to-use tools that help you manage your property more efficiently, so you have more time to focus on your guests.

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