Mobile phones have taken over our lives. Over 3 billion people now own a smartphone, which they use to chat to friends, navigate cities, share pictures of cats, smash rows of colourful confectionery – and book accommodation.
That’s right. When it comes to mobile phones, the travel industry – your industry – is beyond the point of no return. Nowadays, more than half of all travel bookings now involve a mobile device at some point, whether for research or making reservations. And one of every three hotel bookings is made on a mobile device.
Why a mobile-responsive website is essential in today’s market
But here’s the thing – mobile users are impatient. They won’t hang around waiting for your website to load, they won’t read through reams of text and they certainly won’t end up booking via any site that doesn’t look professional. With a flick of their finger, they’ll tap onto another website, or close their browser. And that’s one more potential guest lost forever.
Just look at the numbers – 77% of users immediately click away from any website that isn’t mobile-optimised. However, with a mobile-friendly website like the ones made by BookingSuite, you can slash that number in half. All sites built by our experts are mobile-responsive, meaning you should reach twice as many potential guests.
To help you get your numbers in place and attract more of that huge market (half the world’s travelers, remember?), we’re inviting you to watch our recorded webinar. Optimizing your website for mobile devices is one of the key topics discussed by BookingSuite’s website experts, along with tips and tricks on how to get the most out of your property’s site.