If you still think mobile websites are “nice to have,” but not necessary, Google is about to blow your mind. On April 21, 2015, websites that are not optimized for mobile will be demoted on Google’s search engine results page (SERP). This goes for mobile searches in all languages, worldwide. Google’s latest algorithm has come […]
You could say that the MarQueen Hotel has always been one to recognize an opportunity to innovate. Built in 1918 as the Seattle Engineering School, the building was used to retrain blacksmiths to work at the Ford assembly plant on Lake Union. These “doctors of motors” were the 1920s’ equivalent of today’s Technorati and […]
Think you know which generation currently spends the most on travel? Is it skeptical Gen-Xers longing to ditch their cubicles for a tortured Parisian attic apartment? Good guess, but nope. How about giddy, spendthrift Millennials who prioritize experiences over things? Not quite yet. Hint: It’s your mom. And mine! And about 76 million other […]
We were getting sick of spelling it anyway. As of today, buuteeq officially joins forces with Booking.com, a division of the Priceline Group, which acquired us back in June. Since then, we’ve continued to provide our partners with amazing digital marketing services designed specifically for the hospitality industry. The only difference today is that the […]
In an affront to gourds everywhere, this year my local chain coffee shop started steaming up Pumpkin Spice Lattes on a balmy August 27th. I remember when pumpkins were respected harbingers of autumn; humble gateway gourds to more exotic seasonal delights. These days, Cucurbita maxima is pimped out a solid three weeks before the equinox. Misplaced […]
Have we told you recently how much we love data? We’re kind of obsessed. But not in a Howard-Hughes-obsessed-with-germs-wearing-Kleenex-boxes-on-our-feet sort of way. We’re obsessed in a good way—in a get stuff done, make informed decisions sort of way. We recently surveyed hundreds of travelers in addition to scouring our platform’s anonymous customer data. We obsessively analyzed […]
Beginning this month, customers can see tablet data split out from desktop and mobile data in their BackOffice 360 Analytics. In this post, we’ll break down trends and insights we’ve seen from our anonymous customer tablet data this August.
La Valencia, a historic San Diego hotel that first opened its doors in 1926, was under the same ownership for 65 years until they finally sold the hotel three years ago. Since then, Mark Dibella has been in charge of renovation and repositioning at the hotel, while Lauren Laddusaw has been in charge of renovating the hotel’s online presence for about a year. About the time La Valencia brought Lauren on as Marketing Manager, they faced challenges on two fronts–they needed to update their outdated website at the same time as they were changing their room types at the property level. It was a perfect storm, and they needed a new website to navigate it.
Hospitality industry veteran, Doug Smith of the Holiday Inn Orlando Lake Buena Vista, first came to Orlando in 1977 and has been working with hotels in some fashion ever since, usually in legacy sales roles. Doug has seen it all in terms of e-commerce for hotel and has had his finger on the pulse of the of the online hotel industry since it began. From his vast experience, Doug knows the holy grail of digital marketing success for hotels: Get your website visitors to convert with your hotel instead of the competition.
Susan Borck purchased the Wakefield Farms property in Brenham, Texas in 1998 as a weekend respite from hectic city life. In 2002, she moved to the property full-time and Wakefield Farms the bed and breakfast was born. The grounds included a cottage built in the early 1850s by German immigrants as well as a historic farmhouse and schoolhouse. To this day, the property is an active farm with goats, sheep, and chickens.