The hotel business is shifting and changing more rapidly than any other time in its history. Communicating with customers has undergone a sea change: desktop, mobile and tablet are available 24/7. One statistic says that 90% of the world’s information was created in the past two years. Reaching customers today means finding them in […]
Situated on the idyllic Bistensee Lake in the Hüttener Berge nature reserve, it’s easy to see why Seehotel Töpferhaus is something of a local treasure in Germany’s northern SchleswigHolstein region. Owner Peter Gross says Töpferhaus gets almost half of its guests from a distance of less than 60 miles away. “When you ask them, they […]
Balgownie Estate Vineyard Resort & Spa is located in the Yarra Valley, 50 minutes from Melbourne in southeast Australia. The property features guest suites, a conference center, a restaurant, a spa, a cellar door, and more. Gerald has been managing Balgownie for three and a half years as General Manager and handles all of Balgownie’s digital marketing. With a strong background in digital marketing and managing online presence, Gerald understands what he wants from a technology vendor—and he wasn’t getting what he wanted.
La Valencia, a historic San Diego hotel that first opened its doors in 1926, was under the same ownership for 65 years until they finally sold the hotel three years ago. Since then, Mark Dibella has been in charge of renovation and repositioning at the hotel, while Lauren Laddusaw has been in charge of renovating the hotel’s online presence for about a year. About the time La Valencia brought Lauren on as Marketing Manager, they faced challenges on two fronts–they needed to update their outdated website at the same time as they were changing their room types at the property level. It was a perfect storm, and they needed a new website to navigate it.
Hospitality industry veteran, Doug Smith of the Holiday Inn Orlando Lake Buena Vista, first came to Orlando in 1977 and has been working with hotels in some fashion ever since, usually in legacy sales roles. Doug has seen it all in terms of e-commerce for hotel and has had his finger on the pulse of the of the online hotel industry since it began. From his vast experience, Doug knows the holy grail of digital marketing success for hotels: Get your website visitors to convert with your hotel instead of the competition.
Susan Borck purchased the Wakefield Farms property in Brenham, Texas in 1998 as a weekend respite from hectic city life. In 2002, she moved to the property full-time and Wakefield Farms the bed and breakfast was born. The grounds included a cottage built in the early 1850s by German immigrants as well as a historic farmhouse and schoolhouse. To this day, the property is an active farm with goats, sheep, and chickens.
With a rapidly growing tourism industry, Sedona, AZ seemed to be the perfect place to relocate and start a new business for Les Belch and his wife Peg. The couple moved from Ohio to buy the Canyon Villa Bed & Breakfast in 2000 and their efforts were rewarded in 2007 when Sedona experienced a serious […]
The Bacon Mansion, one of the most popular B&Bs in Seattle, has a storied history. Originally the home of the Bacon family, early patrons of the iron and lumber industries, it served as a co-op during the heydey of the 60s and 70s. In 1993, Daryl King purchased the mansion and has painstakingly rebuilt it […]
Update: From August 2013 to August 2014, Boardwalk’s visit-to-look ratio increased from 29% to 48%. Revenue increased by 800%. Kimberly Rooijakkers works together with her twin sister and a small enthusiastic staff to run the Boardwalk Small Hotel Aruba. Two years ago, Kimberly and her sister took ownership of the small hotel, which is located steps from […]
Richard and Nanae Fralick are the owners of All Dream Cottages & Kingfish Inn in Orcas Island, WA. They have been using our digital marketing system since February 2013 and wanted to share the following about their experience so far. This has been one of the most enjoyable and enlightening experiences of our (long—singularly and collectively) lives. It is a […]