Clean, clear, compelling

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Why your website’s design affects sales more than you’d think

 

A few years ago, the following quote did the rounds: “The best place to hide a dead body is page 2 of the Google search results”.

Nobody can quite remember who coined the phrase, but it’s stuck. And you know what? Regardless of the macabre phrasing, they have a point.

People just don’t click beyond the first page – less than one in ten, in fact. Either your website appears on the first page of search results, or it might as well not exist. But how to get your property onto that coveted first page?

Google – and other search engines – have complex, mysterious algorithms that reward the pages people want to use. After all, they want their users to find what they’re looking for. One of the factors in determining the usefulness of a page is what’s called ‘bounce rate’. This refers to how long people spend on a page once they’ve clicked on it. The longer they spend on it, the more useful it’s deemed to be, and the higher it’ll appear on the search results next time round.

If you want to keep people on your website, you need to make sure the design is up to scratch. That means a super-clear layout, easy-to-navigate menus, intuitive click paths, beautiful photos – and plenty more besides. If it’s clean, clear and intuitive, you’ve got a far better chance of keeping users on your page for longer. Not only will that increase your chances of getting bookings, but it’ll also keep your bounce rate low – meaning you’ll be more likely to be found on search engines by the next people looking for somewhere to stay in your area.

BookingSuite’s websites use tried and tested design templates that keep your bounce rates low, and your search ranking high. To find out more about how our professional websites can help your business stay on top, join our next webinar on 14 September. Some of the tips and tricks covered by our marketing expert will be about using search engines like Google to your advantage.

We hope to see you there!

Register for our UK webinar

Our UK webinar will take place on 14 September, 10:00 AM (BST)

 

Register for our USA & CA webinar

Our USA & CA webinar will take place on 14 September, 02:00 PM (CT)

 

Register for our AUS webinar

Our AUS webinar will take place on 14 September, 10:30 AM (AEST)

The world is your oyster

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Why a localised website is key to online success

 

The world is your oysterHave you ever been lost in a foreign city? It’s an experience that many people have had at some point – looking around confused, trying to decipher road signs, asking the nearest passer-by for directions to a place that you suspect you’re grossly mispronouncing.

It can be fun and charming, and often you’ll end up going vaguely in the right direction. But if you had the choice to get directions in your own language, would you still choose the sign-language conversation – when you might miss a crucial detail?

The same applies to the world of online travel. People want to read things in their own language – especially when money’s changing hands. In fact, a recent study by Common Sense Advisory suggests that 80% of people in the EU won’t buy travel services online if the content isn’t available in their language.

Global travel is on the rise, and as a property owner, people from any corner of the world could be looking at your website. So if you want to open your doors to international guests, then you’ll need a site that’s localised in multiple languages. Otherwise, you’re back to sign language in the street – and while it might be fun, it doesn’t pay the bills.

We’re inviting you to one of our webinars

With a WebDirect site, your content can be translated into up to 35 languages – so you can reach people from Barcelona to Bangalore, from Bucharest to Brasillia. To help you get the most out of your property website, we’re inviting you to one of our webinars on 14 September. Website localisation will be just one of the useful tips and tricks that our marketing expert will share.

Just click on one of the links below to join us for free – we hope to see you there!

 

Join our UK webinar

Our UK webinar will take place on 14 September, 10:00 AM (BST)

 

Join our USA & CA webinar

Our USA & CA webinar will take place on 14 September, 02:00 PM (CT)

 

Join our AUS webinar

Our AUS webinar will take place on 14 September, 10:30 AM (AEST)

Mobile matters – Join our AUS webinar

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Mobile phones have taken over our lives. Over 3 billion people now own a smartphone, which they use to chat to friends, navigate cities, share pictures of cats, smash rows of colourful confectionery – and book accommodation.

Read more

Mobile matters – Join our USA & CA webinar

Posted: Updated:

Mobile phones have taken over our lives. Over 3 billion people now own a smartphone, which they use to chat with friends, navigate through cities, share pictures of cats, smash rows of colorful candy – and book accommodations.

Read more

Mobile matters – Join our UK webinar

Posted: Updated:

Mobile phones have taken over our lives. Over 3 billion people now own a smartphone, which they use to chat to friends, navigate cities, share pictures of cats, smash rows of colourful confectionery – and book accommodation.

Read more